Ivi Varda

go shopping. go personal

Geek Chic January 9, 2012

Filed under: What's hot today — ivivarda @ 3:33 pm

When I was growing up –in the Dark Ages that is… – geeky was not an aspiring look. I remember the day that I went to the eye doctor; he prescribed reading glasses and that was one of the grimmest days of my life. How would an otherwise cute looking 16 year old be glamorous and wear glasses at the same time? Back then, glasses would take one off the dating game and put one straight into the geeky world of social solitude. So, the ones of us who had to wear those spectacles – in order not to become a spectacle- had to only wear them in class and had to take them off when no reading from afar was involved. We would rather have blurry vision than be seen in glasses. Silly yes, but oh! So true.

Fast forward to 2011 and 2012 and the geek has become chic. Hurray, what a relief! We can all channel a stylish/geeky look and feel ultra cool and may I dare, a tad glamorous. Even those who don’t need the specs wear them on occasion. Anne Hathaway, among the leading fashion pack, even wore hers at a Red Carpet Event! If I see people wearing specs at the Emmys or the Oscars, I am throwing a party and will invite all the geeks I know.

The way to do geek chic is to go bald and big. Wear your hair in a sexy messy way, so you can look the part of ‘cool geek’. My favourite geek specs are by Tom Ford (featured above), who was among the first designers to bring the specs into fashion. But if your budget does not stretch that far, Gok, the other mother of chic geek has some nice options too.

As far as I am concerned, I am now the proud owner of 2 pairs of geeky specs and use them as wardrobe staples on a daily basis. My contact lens bill is lower and my eyes ever so grateful. I am even thinking of wearing them at a black tie event soon. I will be then known as the geeky chic chick in the strapless dress. My 16 year old self would be so impressed.

 

Party Outfitting Sorted December 14, 2011

Filed under: You ask. We answer. — ivivarda @ 8:53 pm

The holiday season is almost here and I am sure all you fine girls’ calendars must be quite booked by now. If you are like many of my clients, more than 2 invitations can be a bit dreading in the ‘what to wear department’. The thing for festive party dressing is to get 2-3 basic things and style them differently, so you look like you are wearing a brand new outfit each time. The tips show you how  3 different clothing items and 3 different accessories can be mixed and matched. Keep the colour scheme simple, your tailoring sharp and your materials luxurious for an ultimate chic and not cheap effect.

Let’s start with the shopping - most stuff is from your high street main shops with a little bit of vintage:

The clothes

1. Sleevless Dress from ZARA

2. Black fitted and properly tailored jacket. Louvre ink jacket from All Saints

3. Red Cigarette Pants French Connection from ASOS

The accessories:

4. High heeled courts from Kurt Geiger

5. Clarks and Mary animal print bootie

 

5. Gold and silver Andre Cellini mesh bag from Vintage-instyle.com

 Now think of the outfits and the endless possibilities here:

Outfit a:  black dress + heels + mesh evening bag (add a black feather boa or a fun stole for extra party points)= part princess, part sexy siren, this outfit will be  great for most parties

Outfit b: Black jacket + red trousers  + high heels and mesh evening bag = cool look for a cool party with your friends and family. Add a red lippy for extra party points

Outfit c: Black dress + jacket + black heels + mesh bag = good look for the office party. You may play up the accessories to glam up the look, i.e. dangly silver earings and silver cuffs

Outfit d: Red trousers   + black jacket + white Tee or white buttoned down shirt + booties= Xmas lunch with his parents

Outfit e: black dress + white buttoned down shirt (worn underneath) + booties = cool chic a la Alexa Chung, perfect for drinks with friends

Enjoy the party season!

 

What to wear AW 2011-2012: Everything you need to know to get dressed this season October 11, 2011

Filed under: You ask. We answer. — ivivarda @ 10:57 am

Michael Kors NYAW2011/2012

Finally it feels like autumn. I just love this season. Not too cold, but fresh enough to bring out the warm knits, to wear knee high boots, hats and start preparing for the winter. This winter is all about simple, chic, elegant looks that are easily thrown on but are also comfortable. Lux materials have a central role and are teaming up together in unusual combos: lace with leather, silks with wool and mohair (like the example from the fantastic Michael Kors collection), shiny silver and gold accessories –including shoes- with daywear.
We get inspiration from the 60s, 70s and 90s minimalism this season.
The 60s Mods trend with lots of mid thigh shift dresses and A-lined coats, the 70s with the boho look still holding strong featuring big hats, platform boots and fake fur jackets, minimalism with sleek silhouettes and a sophisticated palette of greys, blacks and browns, with a bit of androgynous style adopting coats, blazers and jackets from the male wardrobe.

  • There are a few collections which I loved and will definitely get inspiration from:
    Celine is all about tailored looks in a white to dark chocolate palette with greys and browns thrown in. Watch the video of the collection: http://www.youtube.com/watch?v=5PhnPrA4NIU
  • Acne showcases the modern urban woman, in loose fitted trousers, tops and jackets in fantastic autumn colours such as burnt orange, mustard and cream. Watch the video of the collection: http://www.youtube.com/watch?NR=1&v=XZ7ud9gkQ_Y
  • Balmain brings out the rock 70s chic out of us with fantastically shiny and sharckly mini and maxi dresses, statement jackets and tailored statement trousers. Watch the video of the collection: http://www.youtube.com/watch?v=VaIrssUYRD4&feature=relmfu
  • Erdem, has the best dresses of the season. Easy, breeze shifts can take you from morning to the evening with a quick change of accessories and adding on a bit of red lippy. I also loved his maxis which are sleek, but their fantastic prints bring out the wow factor and won’t get unnoticed even in the most glamorous surroundings. Watch the video of the collection: http://www.youtube.com/watch?v=qS4OGI5eIlQ

Happy Shopping!

 

Love the Reptiles October 3, 2011

Filed under: You ask. We answer. — ivivarda @ 3:36 pm

Trousers from Zara

Trends can be alluring even to people who work in fashion and pretend to be blaze about it. Peole like me, who try not to follow trends as much as possible. Yet…The reptile trend got me this morning when I was browsing the magnificent Kings Road in search of a ‘statement trouser’ which would not break the bank either. Zara was the store which won my vote and took my cash: the trousers I found,  fit like a glove, are super flattering, control any lumps and bumps and are in a reptile print. Gorgeous python-like print. Statement trouser=check, Reptile trend=check, Budget conscious=check, Not being environmentally cruel to animals just because they have beautiful skins=check.

That’s right. Not because we are fashionistas it is acceptable to be cruel to animals and wear their precious skin. Exotic skins and furs are all over the place this Autumn and Winter 2011/2012, but I will never choose the real thing for either myself or my clients. I am not the one voting yes to wearing corpses and I am certainly more pro-environmental than pro-fashion, especially after reading more about it, like this fabulous article by Dawn Starin about REPTILES.

Yes, I love  reptileseven if I would completely freak out if I ever saw one in the wild or yet touch one- and so should you my lovely readers. Choose the print and not the skin and spread the love. Perhaps the creative directors of the big fashion houses will listen and finally stop using the ‘real thing’ and choose the print instead.

x

 

Visual merchandising at Estethica SS12: What tricks to use to ‘hook’ buyers’ attention? September 26, 2011

Filed under: You ask. We answer. — ivivarda @ 4:49 pm

Joanna Cave and Partimi

London Fashion Week is one of the best and most exciting trade shows a fashion buyer can hope to attend. Fresh ideas, new products, trends, fabrics, movements are all present. With this as a backdrop, the designers participating in the Esthetica showroom offer not only the newest in fashion design, but showcase the business model of the future, where sustainability is embedded in the product mix. Soon, to be eco-friendly and ethical will not just be a movement – it will be the norm. This is fashion at its very best.
Read the rest at: http://source.ethicalfashionforum.com/article/visual-merchandising-at-estethica-ss12-what-tricks-to-use-to-hook-buyers-attention

 

London’s brilliance in creating fashion trends for the past 100 years September 13, 2011

Filed under: Uncategorized — ivivarda @ 4:20 pm

I saw this brilliant video  which showcases London’s east end and its brilliance in creating fantastic street style in the past 100 years. It only explains why London is amongst the most significant fashion capitals of the World and why the upcoming London Fashion Week will be an exciting venue this year. Watch this space for LFW news and trends.

Enjoy!

 

Getting ready for the fall September 4, 2011

Filed under: You ask. We answer. — ivivarda @ 5:44 pm

River Island high heeled loafers

I am sitting in a beautiful holiday home in Greece, and trying to grasp the feeling of the first autumn breezes and fresh rain as I am soon to catch a flight to London and go back to my other life. Sometimes it seems that I have 2 lives: my beach one and my city one. My urban life is in a country (UK) with much less sunshine, and quite different from the one I spend in Greece every summer, which is very simple and focused around beach activities. All you need here is a few summer dresses, a couple of pairs of jeans, a few tops, lots of swimwear and sarongs, sun hats, a good sun tan lotion and an after-sun cream. Oh! Add flip-flops and a couple of pairs of sandals and your sartorial needs are complete.

In my urban life, the more wintry and dressed up one, I need loads of things: things to wear at home; things to wear and run errands; things to wear to work which as it is in fashion, they need to be fashionable, stylish, yet comfortable to run around to meet clients and retailers. And last but not least, accessories, coats and hats as they pull everything together. That seems much more complicated than the summer dressing, and it is. But it is so much more exciting; especially with the change of season, which brings a fresh start into anything.

In this state, I am sitting here, compiling a mental list of what I will need to face my wintry life which is about to begin soon. In one day to be exact. Getting on a plane to go to a somewhat cloudy and chilly place is not my cup of tea really, but shopping for autumn and winter takes the edge off and promises an easier transition phase from summer to autumn. Ah! And about that list…it looks like this:

-          Autumn coat: I will definitely need something in colour. Maybe in a shade of  red to match my slight tan now, and afterwards to brighten up my mood when we drift into the lower temperatures.

-          Long sleeved dresses. As I cannot start to dress too complicatedly at the moment, a couple of nice long sleeved dresses will help this transition. Dresses that will look good with no tights on, or with socks and heels, and with boots.

-          Scarves: I always get some new scarves to dress up my tees, feel a bit warmer with a summer frock and a cardigan and in general get in the mood for winter.

-          College platform shoes: they go with everything from one’s summer wardrobe, mid-length and at the knee skirts that are everywhere now. These shoes are also exceptionally stylish with wide legged trousers and jeans that are still going strong this season.

-          Bag: a new bag always brings a breath of fresh air in one’s wardrobe and will lift my spirits any day. I want one in brilliant blue to match with cinnamon and white cardigans which I will enjoy wearing on a lazy Sunday afternoon stroll in the park.

Happy autumn! I can’t wait .

 

Red minimal coat from Asos.com

Vero moda dress at Asos.com

 

Marc by Marc Jacobs bag at Net-a-Porter.com

 

The stylish eco girl and baby May 11, 2011

Filed under: Fashion Saves the Planet — ivivarda @ 3:57 pm

Being green and stylish is something that can be done quite easily these days, as many brands offer lots of stylish and eco-friendly options. Starting them young and inspiring them to love  the environment and making smart  fashion choices  is the way to raise the conscious women of tomorrow.

I stumbled upon this fabulous new brand called Bee Bee and had a chat with the soul behing the brand, Agnes Guillard. The brand was launched in 2008 after Agnes attended a fashion exhibition organised by Anti-Apathy, the London-based organisation that supports engagement in sustainable lifestyles.

The 2011-2012 collection of Bee Bee is not only sustainable and organic (100% organic cotton certified by GOTS), but yummy as well. Plums, whites, pale pinks with cute designs will keep your tots comfy and stylish, all at very-very affordable prices. I am eyeing the plum cardigan with the oriental trousers for my girl.

Getting the best for your little ones and doing your good deed for your Planet has never been more easy, affordable and stylish. For details and stockists click here.

 

Alexander McQueen: Savage Beauty / Metropolitan Museum of Art, New York May 4, 2011

Filed under: Fashion & the Arts — ivivarda @ 12:40 pm

Dress, Widows of Culloden, Autumn/Winter 2006-7

The Constume Institute’s Gala celebrated the opening of the long awaited exhibition at the Metropolitan Museum of Art, which will be on until the 31st of July, 2011. Stars attended, many sporting McQueen creations with Sarah Burton -the Creative Director and the designer of Kate Middleton’s wedding dress- leading the pack.

Among my favourite beauties who attended the Gala, was Anna Wintour, who went agaist all her suggestions to her staff to wear McQueen and came in a breathtaking Chanel number, Giselle Bundchen in a fabulous crimson McQueen, and Iman who was a vision in Stella McCartney. Bravo! Among the ones that needed to be arrested by fashion police were Naomi Cambell  (a tiara Naomi?!?) and Beyonce, who have much too loud personalities -the former- and derriers – the latter- and just looked part of a Halloween parade.

But to go back to the exhibition itself. McQueen had a long and fruitful carreer of 19 years which will be featured in the brilliant rooms of the Institute at the Met. That is approximately one hundred ensembles and seventy accessories! Click here for details and information. 

Long live the McQueen heritage.

 

Babydoll Dresses April 11, 2011

Filed under: You ask. We answer. — ivivarda @ 12:38 pm

Coast dress from John Lewis

Baby doll dresses mentally transport me to summary places, with beach music, a soft breeze cooling my face and something lemony with a splash of fiz in hand…All that can happen on the tube, on my way to work or at home while I do laundry. All I need is to think of a baby doll dress and bingo, I am transferred to a magical place.

Dress from Anthropologie

The good news is that baby doll dresses are seen everywhere this season. The best  option is babydoll dresses in luxurious and ethereal  fabrics, a perfect solution for a dressy evening out. They  are particular easy to style, just add fancy heels or a high heeled strappy sandal and a pretty clutch and you are ready to go.

When you go shopping for your dress keep these the two rules in mind: The height of the hem  and the sheerness of the fabrics. I am very serious here: if the hem is short all elegance is gone: you will  either resemble a 12 year old, or an adult film starlet who threw something on in between takes, or an aging tramp (depending on your age).  For the younger, the hem can be just above the knee and for the older just below. Also, under no circumstances and for the same reasons your babydoll dress can be see-through either. Yes ladies…be careful.

Another thing to remember when you strut your stuff in your newly acquired  baby doll dress, is  to wear matching coloured nickers. Babydoll dresses are known to fly all over the place once the breeze sets in and it is best that you are coloured coordinated :-)

Ethical dress from Annie Greenabelle

 

 
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