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Visual merchandising at Estethica SS12: What tricks to use to ‘hook’ buyers’ attention?

Joanna Cave and Partimi

London Fashion Week is one of the best and most exciting trade shows a fashion buyer can hope to attend. Fresh ideas, new products, trends, fabrics, movements are all present. With this as a backdrop, the designers participating in the Esthetica showroom offer not only the newest in fashion design, but showcase the business model of the future, where sustainability is embedded in the product mix. Soon, to be eco-friendly and ethical will not just be a movement – it will be the norm. This is fashion at its very best.
Read the rest at: http://source.ethicalfashionforum.com/article/visual-merchandising-at-estethica-ss12-what-tricks-to-use-to-hook-buyers-attention

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