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Magic can transform summer dressing

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Finding new and exciting fashion designers is one of the main pleasures of styling, reading and writing about fashion. This one is such a discovery: ZIzi’s boutique and its SS2013 collection.

Located in Athens, Zizi’s is one of those magical places. The boutique itself transports you into a fairytale: comfy sofas, lovely lighting, scented tea…the works. In the forefront is the  SS2013 collection:  with  a touch of hand drawings lovely summer casuals,  perfectly cut and in styles that flatter anyone from 15-70,  have been transformed into garments so lovely that they seem covered in fairy dust. The bearer of this ‘magic wand’  that makes anything simple look magical, is the pen of the designer behind these exquisite creations: Alex Bling.

Inspired by fairytales, knights, princesses, or the 5 elements, Alex can transform anything into something trully special. But so weareable too! Needless to say that I was spoilt of choice. One is immersed in magic by just putting on a T-shirt, while this magical journey does not have to break the bank either, because at Zizi’s the exquisite quality and the beautiful design do not cost the Earth.

If you are in Athens, do check this boutique out. You’ll definitely be back for many more magical journeys. I know that I am.

Zizi’s : La magie est partout

 63 Agiou Georgiou, 14234, Nea Ionia, Athens, Greece, +30 694756 4751

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